Apple updated iMac with Haswell chips on Sep 23th available at $1,299

While you would be excused for thinking the iPhone 5s and iPhone 5c were Apple’s latest offerings, you’d be wrong. On Sep 24th 2013, Apple today updated iMac with fourth generation Intel quad-core processors, new graphics, next generation Wi-Fi and faster PCIe flash storage options. The updated iMac brings the latest technology to the stunningly thin design and gorgeous display of the world’s leading all-in-one desktop.

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“Inside its ultra-thin aluminum enclosure, the new iMac has the latest Intel processors, faster graphics, next generation 802.11ac Wi-Fi and faster PCIe flash storage.”"iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Inside its ultra-thin aluminum enclosure, the new iMac has the latest Intel processors, faster graphics, next generation 802.11ac Wi-Fi and faster PCIe flash storage.”

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The entry-level 21.5-inch iMac houses a 2.7GHz quad-core Intel Core i5 with iris Pro graphics, while the top spec version (both sizes) comes with 3.4GHz and NVIDIA GeForce 700 series graphics, plus the option to upgrade to core i7 at 3.5 GHz. That Wi-Fi refresh brings “next gen” 802.11ac, and there’s also support for PCIe-based flash storage meaning up to 3TB of Fusion drive, or 1TB SSD. The new models are now available, starting at $1,299 for the 21.5-inch, and $1,499 for the bigger display.

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The updated iMac now features support for PCIe-based flash storage that makes Fusion Drive and all-flash storage options up to 50 percent faster than the previous generation.* The popular Fusion Drive option combines the large storage capacity of a hard drive with the high performance of flash to deliver shorter boot times and faster access to apps and files. Customers can configure their iMac with a 1TB or 3TB Fusion Drive, and all-flash storage options are now available in configurations up to 1TB.

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Article Originated in Engadget.com