Apple Launch Old for New Service to buy iPhone 5s with Discount
In order to increase sale before release of iPhone 6, The Apple Inc recently officially launches the Old for New Service. The Apple Inc starts to sending emails for iPhone old users and encourage them to update their old iPhone to iPhone 5S. According to Mac Rumors’ report that many iPhone 4s users have got a promotion email titled “Now it is the best time for update”. The email also says that users’ old iPhone 4s can be used to offset $199 at most to buy a new iPhone 5s or iPhone 5c.
And there are news from 9to5 Mac that the Apple Store staff is also informed of the task that is to encourage iPhone 4s and iPhone 4 users to purchase new iPhone with discount by changing old for new service. The highest discount price for iPhone 4sa and iPhone 4 respectively are $199 and $99.
Besides, those Apple direct-sale stores also plans to advertise the Old for New program, which will directly attract more people to buy iPhone from its direct-sale stores. The Apple CEO, Tim Cook once repeatedly expressed the hope that Apple direct-sale stores can sell more iPhone and said that Apple Inc will adopt and practice a variety of promotional strategies and plans. To date, 80% iPhone was sold by third party dealers, while the iPhone sold directly by Apple direct-sale stores only possesses 20%.
At the same time, the Best Buy also launches the iPhone Old for New Service with a discount price of $200 at most, but it requires the old iPhone used for change can run smoothly and has a screen in good condition. According to what the Best Buy published, iPhone 5 can get a deduction of $200, while the iPhone 4s and iPhone 4 respectively gets $150 and $100.